The assistant that keeps itself up to date.
Every other website assistant is loaded with your information once, when it is set up, and runs on that forever. Foredesk records what it could not answer, asks you, and puts a date on everything it knows.
Foredesk is a lead generation system for your website. It greets every visitor, scopes their job in around 30 seconds, captures the enquiry, and chases it until you have called them back — answering only from your own material, and keeping that material from going out of date. £99 a month, flat.
What makes it different
It keeps itself up to date
Every other assistant is loaded with your information once, when it is set up, and runs on that forever. Foredesk records what it could not answer, asks you, and puts a date and a review interval on everything it knows. Answers that go past their review date retire themselves.
It never invents an answer
Foredesk answers only from your own material and the answers you have confirmed. Ask it something outside that, and it says so and hands over to your team instead of guessing. It only ever says what you have told it to say.
Nothing escapes
Website, WhatsApp or a missed call — every enquiry is captured with a name and a number, texted to your phone the moment it lands, and chased until you have called back. Everything one customer does lands in one place.
What happens on every day after the set-up day
This is the part nobody else does. An assistant is at its most accurate on day one and drifts from there without anyone noticing. Foredesk is built the other way round.
It notices what it does not know
A visitor asks something your material does not cover. Foredesk says so plainly and hands the enquiry to you rather than guessing — and it records the gap instead of letting it disappear.
You answer it once, out loud
You get a short prompt on your phone. Speak the answer in your own words, the way you would say it to a customer. It becomes part of what Foredesk knows, in your wording, dated and attributed to you.
Every answer carries a shelf life
A price needs checking far more often than the year you were established. Each fact gets a review interval to match how fast that kind of thing actually changes, so you are asked about the things that move and left alone about the things that do not.
Silence retires the answer
When a fact falls due you get a text. Reply and it is confirmed with today’s date. Ignore it and Foredesk stops using that answer altogether. It would rather say nothing than repeat something that has quietly gone out of date.
What a visitor experiences
A visitor lands
Instead of a static page and a contact form they will never fill in, they are greeted the moment they arrive and invited to say what they need.
Scoped in seconds
Foredesk asks the right questions one at a time, scopes the job in around 30 seconds, and answers anything it can from your own material.
Captured and chased
Name and number taken, SMS sent to your phone, callback promised same day. The enquiry is followed up until it becomes a conversation with you.
Three ways in, one job file
If the same person messages your website, then sends a WhatsApp, then rings, all of it is gathered into a single job file rather than three unconnected fragments.
On your website
Foredesk sits above the fold and greets every visitor the second they land, so the person who would have skimmed and left is invited in before they can bounce to a competitor.
On WhatsApp
Your business gets its own WhatsApp number, answering from exactly the same material under exactly the same rules. Customers get to use the app they already have open all day.
When you miss a call
A call that goes unanswered gets a text back within seconds, so the enquiry carries on in writing instead of ringing out and going to whoever answers next.
£99 / month
One flat price. No tiers, and no per-lead fees — a busy month never costs you more. It is set up for you and added to your existing website; there is nothing for you to install, configure or maintain.
The terms, in plain English
- Lead generation
- The work of turning an anonymous website visitor into a named enquiry you can call back, rather than letting them read the page and leave without a trace.
- Knowledge gap
- A question a visitor asked that the business had never written an answer to. Foredesk records the gap instead of guessing, so it can be answered once and then reused.
- Owner-confirmed answer
- An answer the business owner has given or approved in their own words, stored with the date they confirmed it and the material it came from.
- Review interval
- How long an answer is trusted before the owner is asked to confirm it again. Prices are reviewed often, founding dates rarely.
- Retiring an answer
- Taking an answer out of use because its review date passed without the owner confirming it. The assistant stops saying it rather than repeating something that may be out of date.
Frequently asked questions
What is Foredesk? +
Foredesk is a lead generation system for your website. It greets every visitor, scopes their job in around 30 seconds, captures the enquiry, and chases it until you have called them back — answering only from your own material, and keeping that material from going out of date.
How does Foredesk keep its answers up to date? +
Every answer it holds carries the date you confirmed it and a review interval suited to how fast that kind of fact changes. When one falls due you get a short text. Reply and it is confirmed with today’s date. Ignore it and Foredesk stops using that answer rather than repeating something stale.
What happens when it does not know something? +
It says so plainly and hands the enquiry to your team rather than guessing — and it records the gap. You are asked that question once, you answer it in your own voice, and from then on it is part of what Foredesk knows.
What if I ignore a re-confirmation message? +
Nothing is guessed and nothing is quietly kept. The answer retires itself: Foredesk stops using it and treats the subject as something to hand to you again. Silence removes an answer, it never approves one.
Does it ever make up an answer? +
No. Foredesk answers only from the material you have given it and the answers you have confirmed. Ask it something outside that and it hands the enquiry to your team. It only ever says what you have told it to say.
How is Foredesk different from other website assistants? +
Most are loaded with your information once, when they are set up, and run on it forever — so they are at their most accurate on day one and drift from there without anyone noticing. Foredesk is built the other way round: it records what it could not answer, asks you, dates what you tell it, and retires answers that have gone past their review date.
What happens when a visitor makes an enquiry? +
Their name and number are captured, an SMS reaches your phone the moment the enquiry lands, and the enquiry is followed up until you have called back. The visitor gets an instant answer; you get a booked callback.
Can it answer on WhatsApp? +
Yes. Foredesk answers on WhatsApp as well as on your website, from the same material and under the same rules. Your business gets its own WhatsApp number, set up for you as part of onboarding.
What happens if someone rings and I miss the call? +
The caller gets a text back within seconds inviting them to say what they need, and the enquiry carries on in writing. A missed call stops being a lost job and becomes a conversation you can pick up when you are off the roof.
Does everything end up in one place? +
Yes. If the same person messages your website, then sends a WhatsApp, then rings, all of it is gathered into a single job file rather than three unconnected fragments — so you can see the whole enquiry before you call back.
What does it cost? +
One flat price of £99 a month. No tiers, and no per-lead fees — a busy month never costs you more.
How is it added to my website? +
It is set up for you and added to your existing website. There is nothing for you to install, configure or maintain.
Which businesses is Foredesk for? +
Any business that takes enquiries through its website and cannot afford to miss one — trades, suppliers and service businesses where the first to reply usually wins the work.
Will it replace me or my team? +
No. Foredesk runs the front of house — greeting, scoping and capturing — so a real enquiry reaches a real person faster. The callback and the relationship stay with you.
How do I get started? +
Book a short demo. You will see Foredesk running on your own website, answering from your own material, before you decide anything.
See it running on your own website.
Book a short demo. You will see Foredesk answering from your own material before you decide anything.