Allergy diners are the most loyal customers in hospitality.
The venues that look after them are the ones that fill up on a wet Tuesday in November. SafeEat is how you become one of those venues — a QR-powered allergen menu that makes dining safe, an EHO audit trail that keeps you compliant, and a retention system that turns allergy diners into regulars.
SafeEat is a UK QR allergen system for independent pubs, cafés, and restaurants. Diners scan, select allergens, see a filtered menu, and opt in to come back. You get Natasha's-Law-ready compliance and a customer database of loyal regulars. £29.99/month.
The insight most venues miss
An allergy diner doesn't just pick a restaurant. They commit to it. Finding somewhere safe to eat with a severe allergy is genuinely stressful, and once a family has found a venue that treats allergens seriously, they don't shop around. They come back. They bring the grandparents. They book the birthday. They leave reviews that say "finally, somewhere we can all eat."
That's why the venues looking after allergy diners properly are the ones full on a wet Tuesday in November, while the place down the road with the bigger menu is half empty.
The problem is the system most venues use for allergens is a laminated sheet, a verbal conversation with a flustered waiter, and a hope that everyone remembers what was said if anything goes wrong. That's not a compliance strategy post-Natasha's Law. And it's not a growth strategy either.
SafeEat fixes both. Compliance becomes automatic. Growth becomes compound.
How SafeEat works
Diner scans the table code with their phone. No app.
They tick what they have. Full UK allergen list supported.
Menu shows only what is safe to order. No awkward questions.
Scan, allergens, menu version, timestamp — all saved for EHO.
If they loved it, they join your allergy diner database.
Targeted emails, review prompts, insight reports — they become regulars.
What's in the box
If SafeEat does not get your allergen process to a standard you can confidently defend in an EHO inspection within 30 days of going live, you get three months free. That's it. No lawyer-speak, no hidden conditions.
We can offer this because we know what it takes to get a venue compliant — because we've done it. If we don't deliver, the cost is on us, not on you.
Built for independent UK venues
Freehouses, gastropubs, country pubs with kitchens. SafeEat turns your Sunday lunch into a destination for the allergy-aware family.
Lunch spots, brunch cafés, coffee-and-cake shops where PPDS rules apply. Natasha's-Law-ready from day one.
Bistros, neighbourhood restaurants, seasonal menu spots. SafeEat keeps your audit tidy even when your specials change daily.
Why SafeEat isn't just another hospitality SaaS
There are generic hospitality platforms that claim to handle allergens as one feature among fifty. They don't handle them well — because they're built for chains, not for independents, and they treat allergens like a compliance checkbox rather than the commercial opportunity they actually are.
SafeEat is the opposite: a single-purpose product built for independent UK venues by a UK team. It does one thing — safe eating and customer retention for allergy diners — and it does it better than the generic platforms because that's the only thing it's trying to do.
The result: it's cheaper (£29.99/month, not £200+), faster to set up (hours, not weeks), easier to use (designed for a busy kitchen, not a head-office IT team), and focused on the commercial outcome that actually matters — turning careful diners into loyal regulars.
Pricing
30-day inspection-ready guarantee. No setup fee. No long-term contract. Cancel anytime.
Built in Cornwall. For the venues that give a damn.
SafeEat is a product from Autaimate. It's built for the independents — the family-run pub, the neighbourhood café, the restaurant where the owner still works the pass on a Saturday. Not for a chain head office, not for a board, not for a hospitality group with a compliance department.
We made it in Cornwall because this is where a lot of those independents are. We priced it at £29.99/month because a Cornish café isn't going to pay £200/month for compliance software and shouldn't have to. We backed it with a 30-day guarantee because if you're going to trust a small software team with your EHO readiness, you deserve a promise that we'll deliver.
— Mick, Autaimate founder. LinkedIn
Frequently asked questions
What is SafeEat?
SafeEat is a QR-powered allergen and customer retention system for independent UK food venues. Customers scan a code at the table, select their allergens, and see the menu filtered to what is safe to eat — before they order. Venues get a complete EHO-ready audit trail and a database of opted-in allergy diners for retention marketing.
How does SafeEat protect us during an EHO inspection?
Every allergen interaction is timestamped and logged against the menu version in use that day. When an Environmental Health Officer asks for evidence of your allergen process, you hand them a full audit trail showing exactly what information each diner was given and when. That is the level of due diligence inspectors want to see post-Natasha's Law.
Is SafeEat Natasha's Law compliant?
SafeEat is built around the allergen information requirements that apply to UK food businesses, including the PPDS rules introduced by Natasha's Law. It gives diners clear, accurate allergen information before they order and keeps the audit trail that proves you did.
Do customers need to download an app?
No. SafeEat runs in any phone browser. The diner scans the QR on the table, selects their allergens on a web page, and browses the filtered menu. Zero friction, zero app-store downloads, works on any phone made in the last decade.
What does it cost?
£29.99 per month. No setup fee, no long-term contract. We back it with a 30-day inspection-ready guarantee: if SafeEat doesn't get your allergen process to a standard you can defend in an EHO inspection within 30 days, you get three months free.
How long does setup take?
A typical independent pub or café is live within a few hours. You upload your menu, tag allergens against dishes, get your QR codes printed, and place them on tables. Our team supports you through the first setup — you are not left to figure it out alone.
Can I update the menu myself?
Yes. The venue dashboard lets you update dishes, adjust allergens, mark specials, and take items off sale in real time. Changes are live within seconds of you saving them.
How does the customer database work?
Diners who scan can opt in to hear from the venue. You build an owned, GDPR-compliant database of customers who have told you exactly which allergens they have. That is an extraordinarily valuable marketing asset — allergy diners are the most loyal customers in hospitality because safe venues are hard to find.
What about review prompts?
SafeEat automatically triggers a review prompt at the right moment in the diner's visit — after they've eaten safely, not before. You choose which platform (Google, TripAdvisor, or both). Polite, well-timed, and not the spammy post-invoice chase other systems use.
Does SafeEat integrate with my till or booking system?
SafeEat runs alongside your existing till and booking system, not through them. That keeps setup simple and avoids breaking whatever is already working. Custom integrations with specific till systems can be built as a commission.
What are the weekly insight reports?
Every Monday you get a short report showing which allergens your diners most commonly have, which dishes are most filtered out, conversion to bookings from email campaigns, and review momentum. It's the commercial picture of your allergy diner base in one scroll.
Who built SafeEat?
SafeEat is built in Cornwall by Autaimate, a UK product studio. It was built for independent pubs, cafés, and restaurants — the kind of venues that take their regulars seriously and want to be the place a family with allergies can go without fear.
Where to go next
Free BS 7671 calculators for UK electricians — handy if you handle your own venue fit-out.
CQC-ready multilingual equipment safety — the same compliance-evidence approach, for care.
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The full portfolio of niche SaaS products for UK industries.
Be the venue allergy families tell each other about
£29.99/month. 30-day inspection-ready guarantee. Built in Cornwall for the independents who want to fill the dining room on a wet Tuesday in November.